Jonathan Pace

Built the token architecture and governance model that enabled scalable multi-brand theming across web and mobile.

• Built semantic and brand token architecture for scalable theming across web and mobile.
• Validated the design system across five flagship brands before portfolio rollout.
• Defined adoption criteria and onboarding checks to protect system integrity.
• Implemented governance (versioning, changelogs, documentation) to reduce rework.
• Improved design-to-dev accuracy with engineering, contributing to a 60–70% error reduction.

Owned acquisition and conversion journeys end-to-end, using research and experimentation to reduce drop-off and increase conversion.

• Led research, usability testing, and analytics across acquisition and conversion journeys.
• Shipped changes that cut drop-off by 25–30% and lifted conversion by 10–20%.
• Ran an experimentation cadence with more than five concurrent tests on a two-week cycle.
• Aligned PMs and Engineering on success metrics, edge cases, and release plans.
• Raised accessibility and UX standards across high-impact flows ahead of regulatory needs.

Shipped multi-brand product sites end-to-end, improving delivery speed and consistency across a fast-moving portfolio.

• Shipped 8 sites to production in 6 months across multiple brands.
• Partnered with Product and Engineering to define requirements, edge cases, and release QA.
• Set early design ops (shared docs, critique cadence) to improve consistency and feedback.
• Created reusable UI patterns and templates to reduce rework and speed up delivery.
• Designed user-centred gaming interfaces to improve engagement and usability.

Led end-to-end UX for regulated, multi-brand web products, improving conversion, consistency, and cross-team delivery speed.

• Shipped 10+ multi-brand sites for regulated markets, end-to-end.
• Lifted first-deposit conversion by 5–10%; cut checkout drop-off by 15–20%.
• Built an 80+ component library, cutting handoff time by ~30%.
• Improved responsive UX and consistency across web and mobile.
• Aligned product, engineering, and marketing under regulatory constraints.

Delivered high-volume web and marketing assets for live products.

• Produced web and marketing assets across multiple brands and campaigns for frequent releases.
• Optimised digital assets to improve page performance and reduce publishing turnaround.
• Adapted layouts across mobile, tablet, and desktop to maintain consistent quality.

Led visual production and standards, improving delivery speed and team efficiency.

• Led web and social visual output across channels, setting templates and quality standards.
• Boosted delivery efficiency 80–90% by coordinating a 5-person team and weekly planning.
• Standardised handoff specs to reduce rework and speed up production.

• Delivered print and digital assets across multi-brand campaigns and launches.
• Improved accuracy and consistency by 60–70% through stronger specs and brand compliance.

• Increased brand compliance 30–40% by producing 50 press-ready visuals to spec.
• Supported marketing teams with campaign assets, event materials, and digital creatives.