JP
Jonathan Pace Lead UX/UI · Design Systems · Available EU & UK

messy product ecosystems.

I lead UX, UI, and design-systems work for complex, regulated platforms — turning fragmented interfaces into scalable product infrastructure that ships.

Multi-brand Tokens Governance AI-assisted Accessibility Scale
Design Systems Multi-brand Tokens Component Governance Lexicon AI-assisted Workflows WCAG 2.2 100+ brands Product Design Scalable UI Design Ops Figma · Code
Selected work

Four launches.
One operating system underneath.

Cards stack as you scroll — same patterns, different products. Open the full nine on the work page.

By the numbers

Systems with measurable outcomes.

Numbers from real engagements — fintech, sportsbook, regulated platforms, multi-brand consolidation.

0+
Brands unified
Across one token system
0+
Components shipped
Lexicon library
0%
Faster delivery
After system adoption
<0 hr
Full reskins
Was 3–4 weeks
0+
Concurrent A/B tests
In one quarter
0
Case studies
Across regulated, fintech, sports
Chapter 01 · Audit

Fragmented UI. Five teams. One product.

Inconsistent components, ad-hoc tokens, and divergent flows hide the same job-to-be-done across 100+ brands.

Chapter 02 · Architect

A token-first foundation.

Layered tokens — primitives, semantic, component — with brand themes mapped on top. One source, many surfaces.

Chapter 03 · Govern

Adoption, not enforcement.

Contribution flows, deprecations, accessibility gates. Engineers ship faster because the right path is the easiest.

Chapter 04 · Scale

From fragmented UI to product infrastructure.

40% faster delivery. Full reskins in under 4 hours. The system pays for itself in one quarter.

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contribution
deprecation
a11y gate
v 2.4 · 01
v 2.4 · 02
v 2.4 · 03
v 2.4 · 04
v 2.4 · 05
v 2.4 · 06
v 2.4 · 07
v 2.4 · 08
v 2.4 · 09
Lab · Live design system

Pick a brand. Watch the system re-skin in real time.

Same components. Same tokens. Four brands. No PRs.

updates accent across the page
accent · ramp 9 steps
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100
200
300
400
500
600
700
800
spacing · scale 8 ramps
4
8
12
16
24
32
48
64
type · scale 9 steps
Aa overline / 10 type/10
Aa body / 13 type/13
Aa lead / 17 type/17
Aa heading / 24 type/24
Aa display / 36 type/36
Button · primary
Chip Active
Switch
Progress · 68% live
Audit
Contrast — AA pass
Token coverage 100%
Component drift 0
AI workflow integrated on
How I work

How I help teams ship

Alignment first. Execution with pace. Foundations that scale.

Alignment

Workshops, stakeholder buy-in, and decision-making frameworks that keep teams moving.

Execution

Fast iterations, high polish, and pragmatic delivery — great ideas need clean shipping lanes.

Foundations

Design systems and patterns that scale across products, reducing rework and raising the baseline.

Systems

Tokens → Components

Variables, semantics, and scalable structure.

Governance

Rules that stick

Contribution model, QA, and release discipline.

Accessibility

Built-in baseline

WCAG-minded patterns, not last-minute fixes.

Design Ops

Docs & rituals

Clarity in handoff, decisions, and upkeep.

Toolbox

Tools & Workflow

Tools change, craft stays. Also fluent in Jira, Confluence, and Google Workspace.

Figma logo
Figma
Design
Affinity logo
Affinity
Design
Illustrator logo
Illustrator
Design
Photoshop logo
Photoshop
Design
VS Code logo
VS Code
Dev
Cursor logo
Cursor
Dev
Xcode logo
Xcode
Dev
Claude logo
Claude
AI
ChatGPT logo
ChatGPT
AI
Clarity logo
Clarity
Analytics
Lyssna logo
Lyssna
Research
Airtable logo
Airtable
Ops

I keep the stack intentionally lean — the outcome matters more than the badge on the toolbox.

Design system

Lexicon

A token architecture, component library, and governance framework — built to unify design and engineering across complex, multi-brand platforms.

Explore the system
Testimonials

What people say

From managers, peers, and cross-functional partners.

I highly recommend Jonathan as a designer and as a colleague. He is incredibly hard-working, deeply committed, and someone you can always rely on to see things through. He has a strong and thoughtful design systems mindset, with a real understanding of how to build work that scales and lasts. Beyond his skills, Jonathan brings a friendly, positive energy to any team.
KC
Karina Costa
Head of Design — Legend
I worked with Jon for 5 years — he always showed an incredibly strong work ethic and thoughtful methodology to tackling design solutions. His knowledge in design systems and complex applications is where he thrives. Always putting the user at the head of the table, whilst bridging the gap between design and development.
TD
Tristan Dexter
Chief Experience Officer — Jurnii
Jonathan is a lovely, level-headed and easy-going person to work with! Would highly recommend working with him because of his adaptability in collaborative work and always up to date within his line of work!
MD
Matthea De Bono
CEO & Founder — Creative Club Ltd


Looking for someone who brings structure to complexity and still ships with pace? No fluff — just clear work, delivered well.

Get in touch

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